Mercury xRM builds ‘text appeal’ with new partnership

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As candidate email open rates continue to decline, one recruitment software provider has formed a new partnership that opens up new channels of communication between recruiters and candidates.

Cloud based recruitment software provider Mercury xRM has joined forces with SMS messaging provider Text Marketer to allow recruiters to automate the sending of SMS messages to candidates from within the solution. The partnership comes at a time when Text Marketer itself is reporting that recruiter email open rates are at an average of just 21%, with SMS fast becoming the communication method of choice, with a staggering 98% open rate.

Jake Jeffries from Text Marketer explained why SMS is the obvious choice for recruiters looking to enhance their relationship with their candidates. He commented: “At a time when most industries are embracing mobile technology, many businesses are also moving away from email as a communication method, instead favouring a channel that offers instant communication, which is where SMS messaging really delivers results. Not only is SMS messaging instant, but it also offers recruiters and their candidates discretion. Recruiters can communicate with candidates outside of normal office hours to fill more vacancies, more quickly.”

With latest data from London jobs board Adzuna suggesting there were almost two roles per candidate in the UK throughout October 2015, recruiters need to work harder than ever to attract the attention of talented candidates, with new methods of communication, and mobile, quickly becoming the norm.

Chris Kendrick Sales Director at Mercury xRM explained how the partnership with Text Marketer came about: “What we were increasingly finding with our clients, is while we offer the search facility to identify talent, we also needed to couple this with immediate contact in order to ensure our recruiters held an advantage in a competitive market place, which is where SMS became the obvious choice. What really stood out about Text Marketer was their in-depth knowledge of the recruitment industry and long standing reputation amongst recruitment businesses.”

Text Marketer is now available to all Mercury xRM customers, and works on a credit system, making it a cost effective solution with the additional benefit of workflow SMS, providing recruiters will additional tools to reduce time consuming administration.

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